De grootste gids naar Mobiele reclame
De grootste gids naar Mobiele reclame
Blog Article
Class kan zijn back in session — are you ready to be schooled? Now that you’re fresh and ready to go after a leisurely summer break, it’s time to embark on a new academic year. But it’s also a fresh begint for brands and advertisers — call it a trial-run for Q4, if you will. Dive […]
Publishers set up a waterfall in their ad server, starting with the demand source that will likely produce the highest CPMs down to the lowest.
Impression tracking measures the number ofwel impressions each ad receives. Each time an ad kan zijn displayed to a user kan zijn considered an impression.
Publishers can also use a DMP to view detailed reports about their audience and inventory, sell their data to advertisers and gegevens brokers, and offer their audiences to advertisers outside of their site via audience extension.
Programmatic advertising kan zijn a broad term that spans many areas ofwel digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums.
This webpage on YouTube has an in-display ad in the sidebar as well as what's known as a pre-roll ad. Pre-roll ads are the ones you see before a video begins, while mid-roll is in the middle, like a television commercial. Post-roll ads play after the video ends.
The key element ofwel PMP deals kan zijn a deal ID, which advertisers use to identify PMP deals in bid requests from SSPs and ad exchanges.
Waterfalling, also known also as a daisy chain or waterfall tags, kan zijn a process for selling inventory in which demand sources are initiated one at a time and one after another.
Ad networks traditionally aggregate unsold ad inventory from multiple publishers and offer it to advertisers at a discount compared to the publisher’s regelrecht deals.
Ezoic Aangedreven via Ezoic’s eigen AI krijgen jouw klanten geoptimaliseerde advertentie-ervaringen per bezoeker, opdat elke bezoeker louter wordt getarget betreffende het aantal, locatie en grootte met advertenties daar waar deze dit meest ontvankelijk wegens is.
Dynamic ads are designed to change based on information known about the user, such as their location, the time ofwel the day, and een momentje the weather.
Heel wat bedrijven werken teneinde deze aanleiding samen met advertentienetwerken. Met deze online diensten kunnen adverteerders advertenties weergeven bij verscheidene publishers en hun campagnes van één centrale locatie beheren.
With programmatic regelrecht, an advertiser and publisher establish the amount ofwel inventory and website the CPM, and the rest ofwel the process is handled programmatically via AdTech platforms.
Print ads are another type ofwel programmatic ad you’ve likely run into. Print magazines and newspapers sign up on Supply-Side Platforms to sell ad space on their publications.